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What To Look For In A Website Development Company

What should you be looking for when you hire a website developer? Great question!  I would say that of all our service centers the area of web development is by far the toughest to price and manage.  It takes a very skilled and experienced web developer to handle all of the curve balls that seem to come our way, and usually …

OSPNVWhat To Look For In A Website Development Company
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Understanding Google Adwords

Like Many Business Owners, Are You Confused With Google Adwords? If you are, don’t feel alone!  Most business owners we support are either intimidated or uninformed with the processes associated with advertising on Google, or they have heard the many horror stories about the platform being difficult to understand and navigate, and a risky investment with questionable ROI. Are they …

OSPNVUnderstanding Google Adwords
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The Importance Of Your Google Plus Page & Search Engine Optimization

So, how important is your Google Plus Page with regards to Search Engine Optimization? Let’s face it, everyone that is in the “know” about Search Engine Optimization will tell you (if they are being honest) that keeping up with the changes can not only be frustrating, but nearly impossible.  Be wary of those that say they can “get your business listing …

OSPNVThe Importance Of Your Google Plus Page & Search Engine Optimization
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Should You Be Blogging?

Should You Be Blogging? The obvious answer is…yes!  Of course, we have a wide range of clients from diverse industires, so the strategies assicated with their online marketing are all different, but generally speaking if you are trying to be found more often in search results, and thus have more traffic to your website, the answer is yes. However, it …

OSPNVShould You Be Blogging?
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Wrap It Up, And Improve Your Online Marketing Plan

Improve Your Online Marketing Plan by wrapping up all of the pieces of the puzzle. Yes, wrap it all up!  What does that mean?  Well, simply put it means making sure that all of the components of your online presence are in place so your  online marketing plan achieves its goals! We work with clients that often do not want to …

OSPNVWrap It Up, And Improve Your Online Marketing Plan
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The Top Social Media Sites & Why Is This Important To Me?

  My hopes are that I do not have to answer the question, “Why is this important to me.” I no longer come across a business owner who asks me this question as I once did before, which is great! But in the event that there still is that one person who doesn’t understand, let me explain… The easiest way to do …

OSPNVThe Top Social Media Sites & Why Is This Important To Me?
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Want More Facebook Fans or True Advocates of Your Brand?

When consulting with my clients on their Facebook Page analytics, I usually am asked first about the Fan count.  I always ask them why the actual number is the most important issue for them.  I believe that having a true understanding of the actual value of each client’s fans is more important.  The number of Facebook fans your brand can …

OSPNVWant More Facebook Fans or True Advocates of Your Brand?
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Facebook 70 / 20 / 10 Content Rule

The best way to encourage customers to “like” you on Facebook is to offer entertaining and engaging content that motivates them to want to be on the inside circle for your business. In an adaptation of the 70/20/10 rules for learning and management, SnapRetailsuggests that 70% of the content on your Facebook page be resource material and valuable content posts, 20% …

OSPNVFacebook 70 / 20 / 10 Content Rule
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LinkedIn….the Red-Headed Step Child of Social Media?

I read a great blog from Naomi Trower in Social Media Examiner, which touched on the use of Linkedin for online marketing.  I thought I would share her thoughts because we use Linkedin here at The Rojas Group for most of our clients,  And, depending on the type of client, Linkedin may be to most important platform to use!  So, …

OSPNVLinkedIn….the Red-Headed Step Child of Social Media?
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A Case Study In Facebook Advertising

Here at The Rojas Group, we provide your business the results you have been striving to achieve. We put together a Case Study on Facebook Ads, preformed on our client Garfield’s Restaurant, to show you how beneficial advertising on Facebook can be in your online marketing plan. Please show your support and SHARE this document with your friends! To connect …

OSPNVA Case Study In Facebook Advertising

How Can I Make It Better?

Man, I have asked that question in a lot of my different relationships over the years!  However, I am really asking the question “How Can I Help Make Your Social Media Campaign More Successful?” I know that I have mentioned this before in past blogs, so I don’t want to beat a dead horse by saying….”Please, give me the content …

OSPNVHow Can I Make It Better?

Where do we go from here…..

A question asked since the beginning of time I would imagine.  I am speaking however in terms of marketing.  The ever changing world of Social Media, Online Consumer Development, Branding and really just general Marketing Strategies continues to become more competitive.  And, it changes almost daily! Remember when trying to compete with your ad placement in the Yellow Pages Phone …

OSPNVWhere do we go from here…..

What Is The Biggest Challenge With Social Media?

As our company began to emerse itself into the world of social media services on behalf of our clients I initially thought our biggest challenge in creating and implementing effective Social Media Campaigns would be keeping up with all of the changing sites and competing with the masses.  Though these are difficult indeed, what I have found to be the most …

OSPNVWhat Is The Biggest Challenge With Social Media?

Viral Marketing. What are the keys to success for your company or project?

What are the keys to a successful viral campaign on the internet? With millions of videos and messages (tweets on Twitter, posts on Facebook, pins on Pinterest and blogs on various blog sites) being shared each day on the internet, how do you compete. This is a great question, especially for the smaller business owner who is trying to compete …

OSPNVViral Marketing. What are the keys to success for your company or project?

Is Your Business Using Pinterest?

How does the average business owner keep up with all of the new internet sites that are designed to market their company? Good question!  I specialize in online consumer development and it is difficult for me to keep up with all of these sites, including how they work and how they can benefit your company! Unless you have been living …

OSPNVIs Your Business Using Pinterest?

Relationship Marketing Using Twitter

Twitter has several tools available for generating the connections needed to harvest leads, develop prospects, and capture new sales for a company.   However, nearly every business I review is either unaware of these tools or is simply not using them, focusing on postings instead of connections. For example, ask yourself: How often are my company tweets “Re-Tweeted” by someone …

OSPNVRelationship Marketing Using Twitter

MyCMS Network | elloLas Vegas Agency & Clark County

The Rojas Group Website: http://www.trglv.com/www/trglv/ Bloggers.com Blogspot.com Branchout.com Digg.com Facebook.com Formspring.com Foursquare.com Google+.com Hotfrog.com Klout.com LinkedIn.com Manta.com Merchantcircle.com My.citysearch.com Posterous.com Referralkey.com Salespider.com Stik.com Storeboard.com Superpages.com Thumbtack.com Tumblr.com Twitter.com WordPress.com Yellowpages.com Youtube.com

OSPNVMyCMS Network | elloLas Vegas Agency & Clark County

Is Finding Your Business Online Like Finding That Needle in the Haystack? ….it doesn’t have to be!

We have all heard the saying “like finding a needle in a haystack”.  Well, according to multiple statistics posted by Google and other Search Engine companies, your business faces the same challenges online!  With over 1 Trillion (with a “T”) URL’s / domain addresses in operation, and over 150,000 being added everyday (Google reports), you have a big challenge ahead …

OSPNVIs Finding Your Business Online Like Finding That Needle in the Haystack? ….it doesn’t have to be!

Online Consumer Development In The New Year!

Happy New Year To You All! Back in September one of my blogs focused on the proper use of certain Internet sites for truly  increasing brand awareness AND generating more leads for  your business. Because the vast majority of  marketing services that are designed to improve a company’s online presence do nothing more than develop a partial social campaign and …

OSPNVOnline Consumer Development In The New Year!

“Houston, We’ve Got A Problem…”

Well, not literally.  But it is a catchy headline that virtually everyone recognizes. Taking this “theme” into the business world I wanted to point out that I continually address the same challenges with almost every business owner I consult with.  Yesterday I met with four different owners / or managers from four completely different industries, all to discuss Social Media …

OSPNV“Houston, We’ve Got A Problem…”

What Really Works For Your Company’s Online Consumer Development?

Many of the business owners I consult with ask me what the secret is regarding truly capturing customers from their online marketing.  If you happen to have read one of my recent blogs on Social Media and the challenges of measuring ROI you may have picked up on the point that most business owners simply do not understand what really …

OSPNVWhat Really Works For Your Company’s Online Consumer Development?

How You Can Learn and Prosper From Your Competitors

For most small business owners, the competition is both intimidating and inspiring. On one level, you want to be ahead of the pack and you can’t stand to see others get ahead. But on the other hand, we like to follow our competitors to see what they’re up to, and every so often we may even be able to muster …

OSPNVHow You Can Learn and Prosper From Your Competitors

Entrepreneur’s Corner | The Internet Marketing Guru Who Cried Customers! Fairy Tale?

The town’s people soon tired of the Sheppard Boy who cried wolf, and much like the fairy tale, business owners have become skeptical of the Internet marketer’s claims of increased business coming from the World Wide Web. Let’s face it, the Guru said “Build a company website and they will come!” and it did not happen. The Guru said “Create …

OSPNVEntrepreneur’s Corner | The Internet Marketing Guru Who Cried Customers! Fairy Tale?

5 Simple Ways Your Nonprofit Can Use LinkedIn to Find More Donors

With all the social networking sites available today you may be wondering which is best for developing new members for your nonprofit organization. More importantly, you may be wondering which site is best for your organization in terms of finding more donors. The answer may surprise you, and in my himble opinion, it is LinkedIn. Why LinkedIn? Well, according to the …

OSPNV5 Simple Ways Your Nonprofit Can Use LinkedIn to Find More Donors

Online Marketers still can’t figure out ROI

From the early days of the Internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior. That promise has only partially materialized. True, online channels provide feedback that offline media cannot, but marketers are still grappling with how to make this input work toward the bottom line. They may …

OSPNVOnline Marketers still can’t figure out ROI

Relationship Marketing Using Twitter

Twitter has several tools available for generating the connections needed to harvest leads, develop prospects, and capture new sales for a company.   However, nearly every business I review is either unaware of these tools or is simply not using them, focusing on postings instead of connections. For example, ask yourself: How often are my company tweets “Re-Tweeted” by someone …

OSPNVRelationship Marketing Using Twitter

Why Americans Use Social Media

The article below explains why Americans like to use Social Media. The information should help business owners who  are currently, or intending to, market their products and services using Social Media platforms. Understanding not only  the “Why”  but  also the “How”  will help to create and successful Social Media program . Connections and Follow Up are the key elements in …

OSPNVWhy Americans Use Social Media

Social Media….. Why It Is Important For Your Business

10 Reasons To Use Social Media As Part Of Your Overall Marketing Strategies! Everything is Facebook this, Twitter that, Foursquare check-in, Yelp reviews, and so on. You may know the basics about which social media networks are which, and what’s notable about them, but do you know why you should be actively participating in social media marketing? Quite simply, because …

OSPNVSocial Media….. Why It Is Important For Your Business

Do You Have A Social Media Plan?

Most businesses do not have a solid plan when it comes to setting up and properly managing their Social Media efforts. In fact, most business owners limit their Social Media to sites like Facebook and Twitter. Obvious choices, and for good reasons. However, if you are not truly invested in a system that takes advantage of other sites, such as …

OSPNVDo You Have A Social Media Plan?

The Truth About Social Media Upgrades

The Truth About Social Media Upgrades Social media or profile upgrades offer a wide array of useful services including security and added content-type features. They also offer a greater range of contacting more people or creating larger groups. For those companies who are using social media to promote a product or service these types of upgrades can be beneficial as …

OSPNVThe Truth About Social Media Upgrades

TOP TEN MISTAKES COMMONLY MADE IN SOCIAL MEDIA MARKETING

Social media sites allow us to connect quickly and stay connected to people and brands faster than ever before, which means we form closer relationships and have quick access to new people and opportunities. Most small businesses know it’s important to use social media, but they often make critical, costly mistakes when setting up their social media strategy. Here are …

OSPNVTOP TEN MISTAKES COMMONLY MADE IN SOCIAL MEDIA MARKETING

Consumer Development & Management Online…. “Why You Don’t Need To Spend Money On Advertising To Be Successful!

The vast majority of the marketing services that are designed to improve a company’s online presence do nothing more than develop a partial social campaign and provide a very small degree of search engine optimization. The fact is “search engine optimization” and “social media campaigns” do absolutely nothing if the business owner does not know how to generate qualified prospects, …

OSPNVConsumer Development & Management Online…. “Why You Don’t Need To Spend Money On Advertising To Be Successful!